I hope you've googled yourself lately. Finding yourself on a search engine is not so much for notoriety anymore, it's critical for your resume. I didn't realize that until I read a recent article published by upladder.com. The title of the article was "The Six P's of Online Branding" by Kirsten Dixson and William Arruda. Solid article that reminded me, "you will be Googled in your job search."
So tonight, I once again Googled myself.
This is nothing new but my problem is I have been searching for Kevin Huff. Turns out I'm a stud collegiate quarterback, Cosmetic Dentist, and actor in the recent Hollywood release, "Dan in Real Life." There are too many Kevin Huffs out there and I don't appear on the first page of results.
Then it hit me - I'm not Kevin Huff on the web because in blogs, my websites, and social networking sites, I've been kevinmhuff for a long time. It's my online persona (consider it my iPersona.) So I changed my Google search to kevinmhuff and Voila! my iPersona, kevinmhuff, is on EVERY link on the first page.
I soon realized if I use both Kevin Huff and kevinmhuff independently, I water down my iPersona and thus my marketability. It is very important to have one iPersona, unless you have the first name notoriety of, say, Seth Godin.
Think about your iPersona. If you aren't on the top one or two pages of your favorite search engine, you might as well not be on there at all. The good news is, we can quickly catch up by finding or creating our iPersona.
Go on, google yourself!