Sales is the natural conclusion to a normal conversation between people. Period. When we are selling ourselves, our products, our services...we are most successful having normal (natural) conversations with other people who have a need fulfilled by our: self, product, service, etc.
Sales done improperly results in an unnatural conclusion (this is what some would call a "closing technique") due to an abnormal conversation (you could think of this as a lopsided conversation) between people. And an unnatural conclusion is usually a "NO."
Selling can be easy if you a) be yourself, b) think about the customer instead of yourself, and c) don't lose sight of a&b as they are critical to your sales.
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Wednesday, December 9, 2009
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